Agencies offering PPC.

AllCampus is a higher education strategic partner founded in 2012 that works with more than 50 universities on online, hybrid, and campus-based program marketing and employer education benefits. The firm manages search, paid media, content, creative, and the full student enrollment journey for approximately 130 programs. AllCampus combines AI-enabled optimization, proprietary media tools, and in-house Google-certified media specialists to deliver enrollment marketing for partner universities. The firm also operates a two-sided workplace education platform connecting employees to discounted university programs.

Archer Education is an Overland Park, Kansas-based higher education technology and marketing company founded in 2006 and celebrating its 20th anniversary in 2026. The firm specializes in online program growth, describing its approach as Online Growth Enablement (OGE): a flexible partnership model supporting enrollment marketing, lead generation, student experience, and program development. Archer has worked with more than 200 higher education institutions over its history.

Capture Higher Ed is a Louisville, Kentucky-based enrollment management and marketing firm powered by the Behavioral Intelligence Platform, which identifies prospective students engaging with an institution's digital assets and delivers personalized, behavior-triggered outreach at scale. The firm serves colleges and universities with digital advertising, behavioral email series, direct mail, predictive modeling, and marketing automation. Named clients include Duquesne University, Florida Polytechnic University, Grove City College, University of Missouri system, and UMKC.

Carnegie is a higher education marketing and enrollment strategy firm that has partnered with colleges and universities since 1985. Now operating as the 'Student Connection Company,' it combines digital advertising, research, branding, web development, CRM, and AI-enabled enrollment technology under one roof. With 700+ higher ed partners and 450 staff, it is one of the largest agencies dedicated exclusively to higher education.

CCA is a Troy, New York-based full-service marketing agency founded in 1983 and specializing exclusively in higher education for more than 43 years. The firm operates as a business unit of Noodle, a strategy, service, and technology partner for colleges and universities globally. CCA serves institutions ranging from private colleges and Ivy League universities to HBCUs and specialty schools, offering research, brand development, media planning, and enrollment marketing.

Direct Development is a full-service digital marketing agency specializing exclusively in higher education, with roots going back to the 1980s and a reinvention as a full-service agency in 2014. The firm focuses on enrollment marketing, graduate lead generation, brand identity, and web design for colleges and universities, positioning itself as a partner for institutions with fewer resources competing against larger rivals. Named clients include Indiana University Kelley School of Business and The King's University.

Echo Delta is a Winter Haven, Florida-based enrollment marketing agency founded in 1991 and dedicated exclusively to higher education. The firm specializes in integrating brand strategy, creative campaigns, campus visit consulting, web development, and enrollment automation, and has served more than 80 institutions across the country. Echo Delta has received multiple industry awards including Ad Age Best Places to Work, AAF awards, Web Marketing Association honors, Educational Advertising Awards, and Telly Awards.

EducationDynamics (EDDY) is a Lenexa, Kansas-based higher education marketing and enrollment management firm founded in 2005 and serving 500+ partner colleges and universities. The firm has been engaged in higher education for over 35 years through predecessor organizations and fuses brand, marketing, communications, and enrollment into what it calls an integrated force. In 2024, EducationDynamics acquired the RW Jones Agency and Rankin Climate; in June 2026, it acquired UK-based Net Natives, expanding into international higher education marketing.

Edufficient is a performance-based higher education enrollment marketing agency founded in 2012. The firm focuses on digital media management, paid search, SEO, social media marketing, third-party inquiry management, compliance monitoring, and admissions call center services for colleges and universities. Edufficient describes itself as providing an 'unprecedented emphasis on compliance and responsibility' in EDU performance marketing, helping institutions attract higher-intent students.

Elliance is a Pittsburgh-based digital marketing and branding agency that serves higher education institutions and B2B companies, with higher ed representing the dominant vertical. Founded in the early 1990s, the firm is known for SEO-driven enrollment growth, brand development, and digital recruitment campaigns, with documented client results across small independent colleges, Catholic institutions, and research universities. Its blog 'Aha!' is a recognized source of higher ed SEO and content strategy thinking.

idfive is a Baltimore-based, full-service integrated marketing and communications agency founded in 2005. The agency focuses on mission-based clients in higher education, nonprofit, healthcare, and civic sectors, applying what it calls persuasive and ethical marketing. idfive's higher education portfolio spans more than 40 named institutions, including Drexel University, Johns Hopkins University, Colgate University, Fairfield University, George Mason University, Iowa State University, and the University of Maryland system. The agency was recognized as a SmartCEO Future 50 company.

Performance marketing and Agency of Record for higher ed.

OHO is a fully distributed digital agency founded in 1998 that serves higher education, healthcare, and arts and nonprofit clients. Its higher ed client list spans over 150 named institutions and includes Harvard, MIT, Yale, Carnegie Mellon, Cornell, and Dartmouth, making it one of the most client-diverse digital agencies in the sector. The firm claims over 100 creative and marketing awards and offers digital marketing, web design, and enrollment lead generation services.

Ologie is an employee-owned branding and marketing agency founded in 1987 and headquartered in Columbus, Ohio, with 80+ staff across 13 states. The firm works almost exclusively with education-sector clients, with a heavy concentration in higher education, and is known for brand strategy, campaign development, and integrated media. Named clients span flagship public research universities, selective liberal arts colleges, and professional schools.

Paskill is a higher education enrollment marketing agency based in Glenside, Pennsylvania, founded in 1986 by the Paskill family. The firm works exclusively with colleges and universities across four-year, community college, faith-based, and graduate segments, and claims over 600 institutional partnerships over its history. Services span brand development, website design, paid media, and its proprietary AI-powered 'Fusion' platform for enrollment intelligence.

Ring Digital is a programmatic digital advertising agency with a dedicated higher education practice, listed as an exhibitor at the 2026 AMA Symposium for the Marketing of Higher Education. The agency applies household-level targeting, list-based targeting, keyword targeting, geo-targeting, and connected TV advertising to higher education enrollment campaigns. Ring Digital offers higher education-specific products including Yield Max (admitted student conversion), Deposit Lock (deposit commitment), and Tribe Finder (prospective student household targeting). Case studies document enrollment recovery for a public Northeast college and enrollment growth for a Midwestern university.

RNL (Ruffalo Noel Levitz) is a higher education enrollment management, digital marketing, and fundraising firm headquartered in Austin, Texas. The firm, which incorporated RNL Converge (a dedicated digital marketing agency) following a 2019 acquisition, works with 1,900 campuses annually and has 3,000 partner institutions in its history. RNL provides programmatic and targeted digital advertising, student search, financial aid optimization, predictive modeling, and multichannel fundraising.

RW Jones Agency is a strategic communications and marketing firm focused exclusively on higher education, operating as a trusted partner for more than 30 years. In September 2024, the firm was acquired by EducationDynamics and now operates within that company's portfolio. The agency combines research, brand development, full-funnel marketing, reputation management, strategic communications, and enrollment management for R1 flagship universities, mid-sized private universities, liberal arts colleges, and education associations. It describes itself as the nation's largest and most experienced strategic consulting firm focused solely on the education space.

Search Influence is a New Orleans-based, woman-owned digital marketing agency with more than a decade of higher education client work. The agency is a Platinum Partner of UPCEA (the leading online and professional education association) and a Google Premier Partner. Higher education services focus on SEO, AI search optimization, paid digital advertising, content marketing, email nurture, and analytics. Named clients include Palo Alto University and Tulane School of Professional Advancement. The agency publishes original higher education marketing research in partnership with UPCEA.

Silverback Strategies is a Washington, D.C.-based digital performance marketing agency founded in 2007 that serves higher education institutions alongside corporate, financial, and nonprofit clients. The firm positions itself as performance-driven and runs thousands of experiments annually to refine paid search, SEO, and data intelligence strategies for enrollment growth. Its higher education work includes partnerships with online certificate programs and research universities focused on generating enrollment conversions.

SimpsonScarborough is a Washington, D.C.-based higher education marketing agency founded in 2006 and dedicated exclusively to the sector. The firm positions itself as the industry's premier integrated marketing agency, combining research, strategy, creative, and digital to help institutions build brands and drive enrollment. Chairman and Partner Elizabeth Scarborough Johnson has presented at more than 200 workshops and chaired the AMA Symposium for the Marketing of Higher Education from 2007 to 2011, and the agency has partnered with 300+ institutions globally.

VisionPoint Marketing is a full-service agency based in Raleigh, North Carolina, that works exclusively with higher education institutions on brand and enrollment marketing. Operating for over 20 years, the firm serves four-year universities, community colleges, graduate programs, online institutions, and statewide systems. It is recognized by Slate as a preferred CRM partner and has published documented results for named institutional clients including UMASS Amherst, University of North Dakota, UC Davis, and the College of DuPage.

Vital Design is a Portsmouth, New Hampshire-based digital marketing agency founded in 2001 with a 100+ person team and offices in multiple cities. The firm serves higher education institutions alongside B2B technology, manufacturing, and eCommerce clients, and describes higher education as one of its core practice areas. Vital's higher ed work covers digital marketing strategy, website design, SEO, PPC, content marketing, email, video, and social media for universities, graduate and professional schools, and continuing education programs.

Viv Higher Education is a Boston-based, woman-owned full-service marketing agency and enrollment strategy consulting firm dedicated exclusively to colleges and universities. Co-founded by Suzan Brinker, PhD, a former in-house higher ed marketer, the firm specializes in enrollment campaigns, content-first lead generation, media planning, CRM and marketing automation, web design, and analytics. Viv presented at the 2025 AMA Symposium for the Marketing of Higher Education in partnership with Babson College and hosts the Higher Ed Leaders podcast.