About
Kanahoma is a San Diego-based performance marketing agency founded in 2020 by Seth Odell, an Emmy Award-winning marketer with prior institutional experience at Southern New Hampshire University, National University System, and UCLA.
The agency operates at the crossroads of brand creative and direct-response marketing, serving primarily colleges and universities through its flagship “Kanahoma 360” Agency of Record model.
It has grown to 30-plus full-time employees supported by 100-plus contractors, managing tens of millions in annual marketing spend for partners ranging from R1 research institutions to small private colleges.
IN THE LIBRARY
