About HEM
HigherEducationMarketing.com is a curated library of the best resources for higher ed marketers. Articles, podcasts, reports, tools, talks, and templates, hand-picked and tagged so you can find it instantly. If you work in marketing a college or university, HEM is built for you.
Why it exists.
The problem was never a lack of content. It’s the flood of it. AI made producing content almost free, and most of what gets published now is AI noise. The hard part is keeping up with the great resources you can use to make your life easier, instead of getting buried in your feed and forgotten by Friday.
That’s why we built HEM. We identify, read, watch, and share best resources our community builds, open to everyone.
We’re bringing a scattered field together, committed to sharpening the craft, sparking new ideas, and building a community that lifts everyone in it.
Four things you can count on.
We manually review every resource against our quality guidelines before it's published.
We never take money to include a resource, feature a leader or an agency.
If it doesn't help you do the work, it doesn't belong.
Every resource points back to the person who made it.
How the community works.
HEM gets better by you. We encourage you to upvote resources that helped you so we support authors to continue supporting the community. You are also encouraged to submit your own resources that you think the field should see. We review every submission and add what fits, no account needed.
Who’s behind it.
HEM is built and run by Manaferra, a discovery marketing agency that works with colleges and universities to get them found and chosen by their future students.
HEM is more than a library of marketing resources. We’re a community of marketers, strategists, and storytellers set on raising the bar for how higher education reaches its students.
Have a resource worth sharing? Submit it.
If you have something the higher ed industry should see, send it over. We review every submission and add what fits. No account needed.