Agencies offering AI Search.

AllCampus is a higher education strategic partner founded in 2012 that works with more than 50 universities on online, hybrid, and campus-based program marketing and employer education benefits. The firm manages search, paid media, content, creative, and the full student enrollment journey for approximately 130 programs. AllCampus combines AI-enabled optimization, proprietary media tools, and in-house Google-certified media specialists to deliver enrollment marketing for partner universities. The firm also operates a two-sided workplace education platform connecting employees to discounted university programs.

Carnegie is a higher education marketing and enrollment strategy firm that has partnered with colleges and universities since 1985. Now operating as the 'Student Connection Company,' it combines digital advertising, research, branding, web development, CRM, and AI-enabled enrollment technology under one roof. With 700+ higher ed partners and 450 staff, it is one of the largest agencies dedicated exclusively to higher education.

EAB is a Washington, D.C.-area research, advisory, and technology firm that serves higher education institutions alongside K-12 and healthcare clients. Its marketing and enrollment division, Enroll360, provides full-funnel digital agency services, student search, virtual tours, AI chat, financial aid optimization, and enrollment analytics. EAB works with 1,100+ marketing and enrollment partners and reports an average of 8.3% net tuition revenue growth and 16% freshman enrollment increase for Enroll360 partners.

Web and app development, design, and digital strategy.

Performance marketing and Agency of Record for higher ed.

Manaferra is a discovery marketing agency specialized in higher education SEO and Generative Engine Optimization, helping universities get found and chosen across all channels students use to discover colleges, including Google and AI platforms such as ChatGPT, Gemini, and Perplexity. Its approach is built around the <a href="https://www.manaferra.com/the-ido-framework/" target="_blank"">IDO™ Framework</a>, a modern methodology designed to meet today’s students wherever they are. This makes Manaferra a strong option for universities looking to improve visibility beyond traditional organic search alone.

Search Influence is a New Orleans-based, woman-owned digital marketing agency with more than a decade of higher education client work. The agency is a Platinum Partner of UPCEA (the leading online and professional education association) and a Google Premier Partner. Higher education services focus on SEO, AI search optimization, paid digital advertising, content marketing, email nurture, and analytics. Named clients include Palo Alto University and Tulane School of Professional Advancement. The agency publishes original higher education marketing research in partnership with UPCEA.

Silverback Strategies is a Washington, D.C.-based digital performance marketing agency founded in 2007 that serves higher education institutions alongside corporate, financial, and nonprofit clients. The firm positions itself as performance-driven and runs thousands of experiments annually to refine paid search, SEO, and data intelligence strategies for enrollment growth. Its higher education work includes partnerships with online certificate programs and research universities focused on generating enrollment conversions.

Stamats is a full-service marketing firm founded in 1923 and based in Cedar Rapids, Iowa, serving higher education and healthcare clients. In higher ed, the firm works across community colleges, four-year institutions, and graduate programs on website design, SEO, enrollment marketing, and research. It is one of the longest-operating agencies with a documented higher ed practice, with a case study portfolio spanning roughly 20 named institutions.

Vital Design is a Portsmouth, New Hampshire-based digital marketing agency founded in 2001 with a 100+ person team and offices in multiple cities. The firm serves higher education institutions alongside B2B technology, manufacturing, and eCommerce clients, and describes higher education as one of its core practice areas. Vital's higher ed work covers digital marketing strategy, website design, SEO, PPC, content marketing, email, video, and social media for universities, graduate and professional schools, and continuing education programs.