About
SimpsonScarborough is a Washington, D. C. -based higher education marketing agency founded in 2006 and dedicated exclusively to the sector. The firm positions itself as the industry's premier integrated marketing agency, combining research, strategy, creative, and digital to help institutions build brands and drive enrollment.
Chairman and Partner Elizabeth Scarborough Johnson has presented at more than 200 workshops and chaired the AMA Symposium for the Marketing of Higher Education from 2007 to 2011, and the agency has partnered with 300+ institutions globally.
IN THE LIBRARY
Resources from SimpsonScarborough.
2025-2026 Higher Ed CMO Study: Growth Ambitions
Jenny PettyOpen
Why College is Being Treated Like a Luxury Good
Jason SimonOpen
2025-2026 Higher Ed CMO Study: Budgets and Staffing
Jenny PettyOpen
Marketing Can't Fix What Leadership Won't Face
Jason SimonOpen
The Missing (P)iece in Higher Ed Marketing: Product
Sara WallaceOpen
Higher Education's 'Messy Middle': Navigating Turbulence with Marketing Zen
Jason SimonOpen