About Seth.
Seth Odell is the founder and CEO of Kanahoma, a San Diego-based education marketing agency he launched in 2020. He brings nearly two decades of in-house experience, including senior marketing roles at Southern New Hampshire University and a stint as Vice Chancellor of Marketing at National University System, overseeing marketing for five institutions.
Kanahoma focuses on the intersection of creative brand storytelling and performance marketing, a positioning Odell has articulated publicly across speaking engagements and media. He co-hosts the weekly Higher Ed Pulse podcast on the Enrollify network alongside Mallory Willsea, providing news and trend analysis for enrollment and marketing professionals.
He also publishes the Kanahoma newsletter on Substack. He presented at the 2024 AMA Symposium for the Marketing of Higher Education and appears regularly as a podcast guest. His 'State of the Industry FY26' report, released in 2025, outlined 20 trends for higher ed leaders.
What put Seth on the board.
The New Visibility Playbook: How Higher Ed Wins in Search, AI, and Everywhere Students Decide
Seth OdellState of the State: The Future of Search
Seth Odell13 Ways to Grow Enrollment
Seth Odell
Making the Case for Your FY26 Budget
Seth Odell
Mallory WillseaState of the Industry (FY26 report and newsletter issue)
Seth OdellHigher Ed Pulse (podcast series)
Seth Odell