Jenny Petty
VP, Industry Relations and Advisory Services, SimpsonScarborough
Former Vice President for Marketing Communications, Experience and Engagement at the University of Montana, where she led five consecutive years of enrollment growth after a decade of decline. Speaker at the AMA Symposium and regular voice on Enrollify network podcasts.
About Jenny.
Jenny Petty served as Vice President for Marketing Communications, Experience and Engagement at the University of Montana from 2021 through December 2025. During that tenure, she oversaw a comprehensive transformation of the university's marketing approach, including the launch of the Montana Make. Montana Making.
brand platform and a modernization of enrollment marketing that produced five straight years of enrollment growth, reversing a decade-long decline. She brought prior private-sector experience to higher education, and her leadership approach incorporated inbound marketing tools, audience experience strategy, and the UM Alumni Association.
She was an active speaker at the 2024 AMA Symposium and appeared on multiple shows within the Enrollify podcast network in 2024 and 2025, discussing modern student experience, enrollment marketing strategy, and institutional leadership. She appeared in a Volt EDU QuickFire interview in 2024.
CASE has also featured her in its faculty and speaker directories. In October 2025, she announced her transition out of the UM role and moved into an industry relations and advisory position.
