Faton Sopa
Co-Founder and CEO, Manaferra
Co-Founder and CEO of Manaferra, a US-based SEO agency exclusively serving higher education since 2014. Known for data-driven enrollment growth strategies combining SEO, content marketing, AI search optimization, and analytics. Keynote speaker at eduWeb Summit 2025 and featured presenter at the 2024 AMA Symposium for the Marketing of Higher Education.
About Faton.
Faton Sopa is the Co-Founder and CEO of Manaferra, a higher education SEO agency based in the United States that has partnered with colleges and universities since 2014 to increase enrollment and engagement through organic search, content marketing, PPC, and analytics.
His work centers on aligning institutional search strategies with the evolving behavior of prospective students, including the shift toward AI-driven discovery platforms. In 2025, Sopa delivered a keynote at the eduWeb Summit based on original Manaferra research involving more than 1,500 recently enrolled students, revealing that 40 percent begin their college search with no specific school in mind and that 87 percent use multiple platforms before making enrollment decisions.
He was also a featured guest on the Enrollify podcast live from the 2024 AMA Symposium, discussing AI's impact on SEO for higher education. Sopa regularly publishes on LinkedIn on topics including GEO, search visibility strategy, and the IDO Framework for institutional discovery.
