About Carlene.
Over the past 7+ years, I’ve led growth initiatives across higher education and B2B environments where the challenge wasn’t effort, but clarity. Growth had momentum, but priorities blurred. Teams moved quickly, but decisions didn’t always compound. AI felt important, but unclear how to introduce responsibly.
My role is to bring coherence back into the system.
I focus on identifying the real bottleneck, stopping initiatives that no longer serve the strategy, and reallocating attention and budget toward what actually moves the business. Just as importantly, I ensure the message continues to sound like the audience once the strategy is in place.
That approach has led to:
$300K–$1M in annual upsell and expansion revenue
Stewardship and reallocation of $2M+ in marketing budgets with a 23% improvement in ROAS
Year-over-year lead growth paired with stronger conversion quality
Cross-functional leadership across product, sales, and creative teams
I care most about growth that lasts. The kind that holds under pressure, strengthens client relationships, and allows teams to operate with less reactivity and more confidence.
Today, I use AI as infrastructure for clarity. Not as replacement, not as spectacle. When used well, it supports better judgment, calmer teams, and decisions that don’t need constant correction.
