Brian Piper
Director of Content Strategy and Assessment, University of Rochester; Host, AI For U Podcast (Enrollify); Author
Director of Content Strategy and Assessment at the University of Rochester and host of the AI For U podcast on Enrollify. An international keynote speaker and co-author on content marketing who is the most active practitioner voice on AI strategy in US higher ed marketing.
About Brian.
Brian Piper is Director of Content Strategy and Assessment at the University of Rochester and hosts AI For U, a podcast on the Enrollify network focused on AI applications for higher education.
He is recognized as one of the most active practitioner voices on applied artificial intelligence strategy for higher ed marketing teams, and he has carried that expertise to national audiences through keynote speaking at events such as the Marketing AI Conference in 2025 and the 2024 AMA Symposium for the Marketing of Higher Education, where he led a well-attended pre-conference workshop on AI tools for marketers.
He is a co-author of 'Epic Content Marketing, Second Edition.' His publishing on LinkedIn centers on content strategy, AI discovery, and the practical implications of generative AI for higher ed communicators.
In his institutional role, he focuses on audience intelligence, content assessment, and measuring the effectiveness of content programs. He speaks internationally at marketing and higher education events and has appeared as a guest on numerous other podcasts in the higher ed space.
