Allison Turcio
Assistant Vice President for Enrollment and Marketing, Siena College; Host, The Application Podcast (Enrollify)
Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application podcast on Enrollify. Focused on the niche, often-unexplored corners of enrollment marketing, from student influencers to AI applications.
About Allison.
Allison Turcio is Assistant Vice President for Enrollment and Marketing at Siena College, where she oversees both enrollment strategy and marketing for the institution. She also hosts The Application, a podcast in the Enrollify network dedicated to the niche and often-unexplored areas of higher education enrollment marketing.
Her episodes cover a wide range of topics including AI tools for admissions, campus visit programming, student influencer strategy, and creative enrollment tactics. She is recognized as a practitioner voice who brings institutional perspective to a range of tactical and strategic questions that resonate with the many enrollment marketers working at smaller or mid-size colleges.
She has appeared at the AMA Symposium and in multiple Enrollify network conversations and featured content. In 2024, Element451 profiled her work on designing unforgettable student experiences. She is also an author for Evolllution. com, an online publication covering higher education innovation.
Her podcast has been consistently cited among the practical, actionable listens in higher ed enrollment circles.
What put Allison on the board.
Performance TV: Your New Enrollment Channel
Allison Turcio
Jennifer LoncharFrom 'Apply Now' to 'I Belong Here': Personalization That Wins Students
Allison Turcio
Lauran Hundshamer-RottHow to Win at Student Search Behavior in the Age of AI
Allison Turcio
Faton SopaPillars and Layers: How to Sync Ads, CRM, and Emails to Drive Enrollment
Allison TurcioCost, Courses, & Careers: How Prospects Really Use Your Website
Allison Turcio
Grant De Roo+1"Sitcom about higher ed marketers" prompt (LinkedIn post)
Allison Turcio
Myla EdmondA 370% Increase in RFIs: Inside a Program Page Redesign That Worked
Allison Turcio
Brittney Miller+1Purdue Brand Studio: Redefining Higher Ed Marketing
Allison Turcio
Bailey Leffler+1What an Enrollment Leader Learned From Her Teen's College Search
Allison Turcio
Melody FergusonHarnessing Data and SEO for Higher Ed Success
Allison TurcioBreaking Enrollment Records: How University of Idaho Did It
Allison TurcioTurn FAQs into Strategy: The Power of a Blog for Admissions
Allison Turcio
Mary Flagg Lewis+1