About
GMB is a Michigan-based architecture, engineering, and marketing firm that acquired Up&Up Agency in November 2024. Up&Up was a Greenville, South Carolina-based agency specializing in branding, enrollment marketing, and web for higher education.
The combined entity operates a higher education marketing practice alongside architecture and building performance services. GMB's marketing division presented at the 2025 AMA Symposium for the Marketing of Higher Education, covering brand continuity across the student journey from digital campaigns through campus physical spaces.
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